About Me
I’m a third-year student pursuing a Bachelor of Public Relations at Humber College. My passion for music, communications, and storytelling drove me to PR. After my first year, I worked as a PR associate and social media intern to gain more industry knowledge; I also developed an interest in crisis communication and event management. People who know me say that I’m a creative thinker and a problem-solver with good time-management skills. You can find me reading fiction novels, painting, or listening to music during my free time between school and work.
Skills
Media Relations
MRP and Meltwater
Research
Copy-writing
Social Media Marketing
Content Creation
Microsoft Office 365
HubSpot (CRM)
Work Experience
PR Associate | Gabriel PR | Toronto, ON
August 2020 - August 2021
- Drafted press releases and articles, communicated with different
mediacontacts, and monitored media coverage.
- Conducted detailed research and actively participated in the
weeklyteam meetings.
- Collaborated with clients to create and manage their personal
branding initiatives.
- Assembled and updated media list through databases such as
Cisionand LinkedIn.
Social Media Intern | Panic Learn | Toronto, ON March 2020 - May 2020
- Utilized best practices for SEO optimization to boost social mediavisibility.
- Maximized strategic approach by keeping close eye on performanceand making appropriate adjustments.
- Maintained continuous check on online metrics, optimizing andenhancing posts based on current data trends.
- Monitored social media and online sources for industry trends.
Volunteer Experience
Social Media Manager | CPRS Toronto SSC | Toronto, ON
2021 - 2022
- Supporting VP with social media channels.
- Daily monitoring and creating content for social media platforms.
- Supporting the team in updating and creating the content calendar.
- Communicating and holding bi-weekly meetings for task updates.
FYE Peer Mentor | Humber College | Toronto, ON
Fall 2021
-Virtually attended monthly Senior Peer Mentor group meetings.
-Used virtual spaces to connect with mentees.
-Advertised Humber events and services through marketing platforms
-Updated students on relevant Humber resources and information.
Orientation Leader | Humber College | Toronto, ON
Fall 2021
-Supported the orientation program with senior orientation leaders.
-Answered, interacted with and welcomed new students.
-Actively participated in training and development programs.
